The right advice
Releasing equity is a big decision and we’re here to help you understand all of the options available to you. Life changing financial decisions require specialist advice, which is why our advisers are carefully selected for their equity release expertise and industry experience. They are all employed directly by us.
By taking the time to ask all the right questions we can match you to the plan which best suits your specific needs. And as we are not tied to any lenders, we are free to search the whole market to find the top deals for you.
Thinking of equity release? Call free on 0800 368 8214 to have a no-obligation chat with one of our advisers.Call us
What you can expect from us
100% impartial advice
Getting the right advice is very important which is why we’re proud to be whole of market. Our fully qualified advisers follow strict rules and guidelines, ensuring you are recommended a plan that is right for your individual needs and circumstances.
Regulated for your peace of mind
All plans that we recommend come with a number of Equity Release Council safeguards to protect you and your loved ones now and in the future. And our advice is authorised and regulated by the Financial Conduct Authority.
Kept fully informed
Your dedicated equity release adviser who will be with you from start to finish. Whilst we offer a telephone-based advice service we follow everything up in writing, giving you the information you need to peruse at your leisure.
Fixed low advice fee
Our competitive advice fee of £995 is only payable on completion of your equity release plan and is fixed, regardless of your release amount.
We are driven by our core company values and are individually and collectively committed to put these values into practice.
We put our customers first:
We want to make a positive difference in our customers’ lives, by providing outstanding advice and unsurpassed service that, together, deliver premium value. We are fortunate to be nimble in our ability to adopt new products and processes and are relentless in the pursuit of the best financial outcome for our customers. We go above-and-beyond for our customers in our mission to help homeowners enjoy financial freedom later life.
We uphold the highest standards of integrity:
We always strive to act ethically and honestly, engaging with people in good faith. Our advice and recommendations are independent, and our decisions are fair, transparent, and timely. From whom we recommend equity release to, to the quality of our research and the people we employ, we always operate with strength of character and integrity. We hold ourselves and others personally accountable for words and actions, and for delivering on our commitments.
We promote growth and happiness:
We work together, to meet the needs of our customers by encouraging an environment that is friendly, collaborative, and open. Our success is dependent upon the collective energy, intelligence, and contributions of all our people – we value them, encourage their development, reward their customer-first approach, and treat each other with dignity and respect. We empower people to make smart decisions to exceed customer expectations and improve efficiencies across our business.
We are committed to being the best we can be:
We uphold the highest standards of professionalism in every aspect of our business. We work harder and smarter, guided by the best available industry, regulatory and technical expertise to create successful outcomes for our customers and our business. We are committed to excellence in equity release, harnessing opportunities to build our expertise and skills, and continuously innovating to respond to a changing world.
It’s important you know
Throughout your equity release journey your dedicated adviser will be with you every step of the way. They will help you to decide if it’s right for you, without obligation and without it costing you a penny.
Our open and honest approach to equity release is a telephone-based advice service, enabling us to keep operating costs low and pass those savings on to you. Should you decide to go ahead we offer UK whole of market advice which we charge a fee of £995 for, payable only on completion.
If you are considering equity release we recommend that you read through ‘Things to think about‘. Equity release will reduce the value of your estate and may affect your entitlement to means-tested benefits now or in the future.Things to think about